case studies | Clay Center for the Arts and Sciences of WV

 

how do you spread 25 million smiles?

Progressity served the Clay Center for the Arts and Sciences as fundraising and marketing consultants for their $25 million endowment campaign.

About half of the endowment will be used to secure free admission to the Center for all West Virginia school groups. The endowment will also increase statewide outreach, performance and educational programs and provide maintenance funds to ensure that the Clay Center continues to be a West Virginia jewel.

"Kathleen and her crew helped us develop the infrastructure for our campaign, as well as the marketing materials,” Clay Center President and CEO Judy Wellington said. “The experience was wonderful. The Center's creative department is one of the best in Charleston so it was difficult for us to turn the design of the campaign marketing materials over to a third party. Michael Teel's designs exceeded all expectations and were competitive with anything we could have done. One of Progressity's biggest strengths is their understanding of both fundraising and marketing and of the pairing of the two."

Progressity was awarded a silver medal in the 2009 Davey Awards, an international design competition, for the printed marketing package associated with this campaign.